I don’t know how I found it, but I found myself looking at this article in TechCrunch about viral video strategies and the extensive amount of comments that followed.
Sure, Ackerman Greenberg’s tactics to get his clients featured on YouTube are slimy, sneaky and underhanded. But at least he’s HONEST about his tactics being slimy, sneaky and underhanded. Why else is it called guerilla marketing?
And for all those people in the comments area calling for this guy’s head, for chrissakes, YouTube is (repeat after me) just…a…site.
All charts can be gamed. It was that way on MP3.com back in the day when I was on there, it’s ALWAYS been that way on Billboard, and it’s that way on all of these popularity based sites, such as YouTube. If you can’t deal, then don’t bother paying attention.
Maybe I’m just cynical. I could probably use some of those suggestions laid out by Ackerman Greenberg.
Then again, maybe not…
Stumble It!
